Why Mobile CRM Is Vital in a Recession

As empresas têm que encontrar formas de reter o máximo de clientes possível. O Mobile CRM pode ajudar...Certo. Mas quem é que consegue justificar um investimento deste tipo na actual conjuntura?

“In the present economy, all major decision are being second-guessed,” said Martin Schneider, director of product marketing for SugarCRM Inc. “And when it comes to CRM, there is always a question of hard ROI versus soft ROI. It can be difficult in a down economy to justify making a major software expenditure on something like mobile CRM extension, especially if adoption levels and hard ROI are not there in the core CRM deployment.”

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